The families deciding about your school or camp have already seen your Instagram. They've formed an opinion before they ever call to schedule a visit.
For a lot of families, that's the first impression, long before a tour or a conversation with anyone on your team. The question is what kind of impression yours is making.
Start a ConversationReal Results, Clear Strategy
Two organizations, two different starting points, the same approach: strategy first, then content, then a team that can run it without me in the room.
Albuquerque Academy
"Garin's ability to translate complex program goals into high-impact, creative strategies has significantly boosted our digital presence and engagement."
— Amy Eglinton Keller, Director of External Relations
Read the Albuquerque Academy story →Pine Forest Camp
"Garin gives us the confidence to show up as we are within a framework that just makes us better."
— Anna Black Morin, Executive Director
Read the Pine Forest Camp story →Built for How Your Families Decide
A family choosing a school or a camp is choosing an environment for their kid. That's a slower decision than picking a restaurant off an Instagram post. It happens because a family has seen your account enough times to feel like they already know you, long before they set foot on campus or call to book a tour.
That's what the strategy is built around: consistent, specific content that makes your organization familiar well before the ask, so the tour or the open house can do the job it's supposed to do.
Hiring a full-time social media role means a salary, benefits, and hoping you land someone who understands this particular world. I bring that expertise to your team without the overhead. Because my own background is in education, I teach the strategy to your team, so they can run it themselves after I'm gone.
See How We'd Work TogetherHow We Can Work Together
Every engagement starts with a free 20–30 minute discovery call, just to make sure the fit is right.
$750
Social Media Starter Kit
A focused audit of your current presence, delivered as a recorded video walkthrough with next steps your team can act on right away.
$3,500
Strategy Package
A complete, custom strategy with a 3-month content plan, a strategy presentation, and two follow-up calls.
$750
AI Starter Kit
The custom AI documents your team needs to plan content in your voice, month after month.
$997/mo
The Strategy Partner
Ongoing strategic support for organizations with a strategy already in place.
Onsite days and hourly consulting are also available.
See Full Packages & Pricing →If you're ready to figure out what your social media should be doing for your school, camp, or organization, I'd like to hear from you. Tell me where you are and where you want to be, and we'll figure out whether it makes sense to work together.
That first call is always free.
Book a Discovery Call