Free checklist

What a New Family Sees in the First 60 Seconds on Your Instagram

In about 60 seconds, a family who has never heard of your program decides whether they want to learn more. This free checklist walks you through those 60 seconds on your own Instagram, in the order a new family sees them: the top of your profile, your Highlights and pinned posts, and the first rows of your grid.

It takes about ten minutes, and you don't need any special tools. You'll open your profile on your phone, check off 16 items, get a score, and know which fix to make first. Every step comes with an example from a made-up day camp, so you can picture it on your own account.

It's made for whoever runs social media at an independent school, summer camp, or other enrollment-based organization.

Where should I send it?

The checklist lands in your inbox right away. After that, you'll hear from me once a month with one idea I've seen work for programs like yours. You can unsubscribe anytime.

A page from the checklist showing a made-up day camp's Instagram profile, broken into the first 10 seconds, seconds 10 to 30, and seconds 30 to 60