Case Study: Albuquerque Academy

The Situation

When Albuquerque Academy first reached out, they weren't starting from zero. They had accounts. They had staff who cared. They were posting.

But social media had always been a secondary priority, something that happened between everything else. There was no shared strategy across programs. No framework for deciding what to post or why. No way to know whether any of it was working beyond a general feeling that it probably wasn't.

The school is doing genuinely exceptional work — across academics, athletics, the arts, and a set of revenue-generating auxiliary programs that serve the broader Albuquerque community. None of that was coming through in a way that reached new families, moved donors, or told a coherent story.

They needed a strategy. Not another content calendar.