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We can see your design skills.
What we (often) can’t see is you.
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I see this all the time with visual businesses. There’s no human there. No personality in the feed. It’s just gorgeous visuals.
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Your audience already knows you can

If your feed looks like a portfolio, that might be why it’s not working.

Because here’s the truth—people don’t follow portfolios. They follow people.

You can post the most stunning photos in the world, but if there’s n

© Garin Michelson LLC 2025