Work With Garin
I'm a social media strategist for enrollment-based organizations: independent schools, summer camps, and programs that grow by attracting the right families. I build a long-term strategy from your data and goals, and your team runs it in their own voice. Here's how we can work together.
Independent Schools
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Summer Camps
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Mission-Driven Organizations
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Nonprofits
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Cultural Institutions
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Community-Based Organizations
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Independent Schools ✳︎ Summer Camps ✳︎ Mission-Driven Organizations ✳︎ Nonprofits ✳︎ Cultural Institutions ✳︎ Community-Based Organizations ✳︎
The Process
Every engagement follows the same order: positioning, then audience, then goals, then content, then individual posts. Skip that order and the account stays flat no matter how much gets posted.
Strategy
I audit what's actually on your account today, define your goals, and identify two audiences: the community that already knows you, and the stranger who's never seen you before, deciding in about a minute whether to keep watching.
Education and Planning
I work directly with your team, virtually or onsite, to teach them how this works for a school or camp, where a family's decision builds slowly, through tours, conversations, and time. Your team leaves with a plan they understand well enough to run it without me in the room.
Ongoing Support
Each month, I check the mix: content bringing in people who don't know you yet, content deepening trust with the people who do, and content moving the right families to reach out. We adjust based on what's working. For a school or camp, familiarity compounds over months.
Packages & Pricing
Social Media Starter Kit
$750
One-time
Not sure where your social media stands? This is the place to start. You'll get a focused audit of your current presence, delivered as a 20-30 minute recorded video walkthrough you can share with your team.
What's Included
- Recorded video walkthrough with insights and analysis
- In-depth review of content, messaging, and positioning
- Prioritized recommendations and next steps
- Tailored content guidance with specific examples
Best for organizations that need clarity before committing to a full strategy.
Strategy Package
$3,500
One-time
The full picture: a custom social media strategy built around your school, camp, or organization. We'll sharpen your messaging, build a 3-month content plan, and present the strategy to your whole team.
What's Included
- Full custom social media strategy
- Content structure, direction, and messaging guidance
- 3-month content plan with specific post ideas
- Strategy presentation to your team
- Two 60-minute follow-up calls
Best for organizations that need a clear roadmap and support during early implementation.
AI Starter Kit
$750
One-time
A set of custom AI documents built specifically for your organization, your voice, your audience, your strategy, so your team can use any AI tool to plan content month after month, not a version of everyone else's.
What's Included
- Brand brief capturing your voice, audiences, goals, and content direction
- Caption voice samples pulled from your real content
- Hooks library built around your program's stories and audiences
- Step-by-step guide for using AI to build a monthly content plan
Best for organizations that have a strategy in place and want to put AI to work on content planning. Pairs naturally with The Strategy Partner.
The Strategy Partner
$997/month
Month-to-Month
You have a strategy. Now you need someone to help you actually use it, every month, without adding another full-time responsibility to your plate. This is strategic partnership, not content production.
What's Included
- Monthly analytics review
- AI-driven content plan
- One 15–30 minute strategy and analytics call
- Ongoing email support
- Mid-quarter adjustments as your enrollment seasons shift
Most clients move into this after completing the Strategy Package.
A Few Other Ways to Work Together
Onsite Day
A full day of professional development and hands-on implementation with your team. Available after a strategy is complete.
Hourly Consulting
Available on a case-by-case basis.
Custom Packages
Available. Please inquire.
New resource
The Voice Primer
The Program Voice Guide for schools, camps, and mission-driven programs (with a prompt that teaches AI to sound like you)
Every program already has a voice, and The Voice Primer helps you put yours into words so that your whole team, and every AI tool you use, can write in it. In about an hour, you'll read your own best writing closely, get to know the families reading your posts, and set the guardrails that keep your content accurate.
You'll receive a 14-page workbook and a fill-in template that you can upload directly to ChatGPT, Claude, or Gemini, so the tool sounds like your program from the very first draft.
Get The Voice Primer, $27What Clients Have Seen
Albuquerque Academy
Two-year engagement, main account and four auxiliary programs
Pine Forest Camp
Strategy Partner client since June 2026
"The biggest help Garin provided our team was giving us a lucid, clear path to content creation, along with a way to organize our thoughts and structure our social media approach."— Client, Albuquerque Academy
Frequently Asked Questions
Do we need a full-time social media hire for this to work?
No. Most organizations I work with don't have one. The goal is to build a strategy your current team can manage with the right structure in place.
What if our team is already stretched thin?
That's usually the starting point. We focus on simplifying the approach and building a plan your team can realistically keep up with.
Why invest in social media strategy when we could hire a full marketing team?
A full marketing team is wonderful to have, and I love working alongside one. At Albuquerque Academy I worked with the school's communications team, and together we grew the main account's reach by 251% in the first year. My part is the strategy for social media, where families often form their first impression before they ever call. For programs without a team, I do the analyzing and planning and teach your staff to run it in their own voice, so you keep control of your story. If you already have a team or agency, I'm glad to hand them the plan so everything lines up.
How quickly will we see results?
Most organizations begin to see traction within the first few months. The strongest results come from showing up consistently over time.
Do you create content for us?
No. I focus on strategy, training, and support. Your team creates the content. That's how this continues to work long after our engagement ends.
What's the difference between the Strategy Package and The Strategy Partner?
The Strategy Package is a one-time project: a complete strategy, a content plan, and two follow-up calls to support early implementation. The Strategy Partner picks up where that ends. It's monthly support: fresh analytics, a new content plan each month, and a thinking partner available between calls. Most clients start with the Strategy Package and move into The Strategy Partner once the foundation is in place.
Not Sure Where to Start?
That's what the discovery call is for. We'll talk through your current approach, your goals, and what's getting in the way, and map out what makes the most sense from there.
Book Your Discovery Call