WORK WITH GARIN
I'm a social media strategist for enrollment-based organizations: independent schools, summer camps, and programs that grow by attracting the right families. I build a long-term strategy from your data and goals, and your team runs it in their own voice. Here's how we can work together.
Independent Schools
✳︎
Summer Camps
✳︎
Mission-Driven Organizations
✳︎
Nonprofits
✳︎
Cultural Institutions
✳︎
Community-Based Organizations
✳︎
Independent Schools ✳︎ Summer Camps ✳︎ Mission-Driven Organizations ✳︎ Nonprofits ✳︎ Cultural Institutions ✳︎ Community-Based Organizations ✳︎
THE PROCESS
Every engagement follows the same order: positioning, then audience, then goals, then content, then individual posts. Skip that order and the account stays flat no matter how much gets posted.
Phase 1: Strategy
I audit what's actually on your account today, define your goals, and identify two audiences: the community that already knows you, and the stranger who's never seen you before, deciding in about a minute whether to keep watching.
Phase 2: Education and Planning
I work directly with your team, virtually or onsite, to teach them how this works for a school or camp, where a family's decision builds slowly, through tours, conversations, and time. Your team leaves with a plan they understand well enough to run it without me in the room.
Phase 3: Ongoing Support
Each month, I check the mix: content bringing in people who don't know you yet, content deepening trust with the people who do, and content moving the right families to reach out. We adjust based on what's working. For a school or camp, familiarity compounds over months.
Social Media Starter Kit
$750 | One-time
Not sure where your social media stands? This is the place to start.
You'll get a focused audit of your current presence, delivered as a 20-30 minute recorded video walkthrough you can share with your team. I'll walk through what's working, what isn't, and where to focus next.
What's included:
Recorded video walkthrough with insights and analysis
In-depth review of content, messaging, and positioning
Prioritized recommendations and next steps
Tailored content guidance with specific examples
Best for organizations that need clarity before committing to a full strategy.
Most Popular
Strategy Package
$3,500 | One-time
The full picture: a custom social media strategy built around your school, camp, or organization. We'll sharpen your messaging, build a 3-month content plan, and present the strategy to your whole team.
What's included:
Full custom social media strategy
Content structure, direction, and messaging guidance
3-month content plan with specific post ideas
Strategy presentation to your team
Two 60-minute follow-up calls
Best for organizations that need a clear roadmap and support during early implementation.
AI Starter Kit
$750 | One-time
A set of custom AI documents built specifically for your organization. Getting useful content from AI requires giving it the right foundation — your voice, your audience, your strategy, what you're trying to say and what you're not. Without that, the output is generic. These documents build that foundation, so your team can use any AI tool to plan content month after month in your voice, not a version of everyone else's.
What's included:
Brand brief capturing your voice, audiences, goals, and content direction
Caption voice samples pulled from your real content
Hooks library built around your program's stories and audiences
Step-by-step guide for using AI to build a monthly content plan
Best for organizations that have a strategy in place and want to put AI to work on content planning. Pairs naturally with The Strategy Partner.
The Strategy Partner
$997/month | Month-to-Month
You have a strategy. Now you need someone to help you actually use it, every month, without adding another full-time responsibility to your plate.
Includes monthly analytics review, AI-driven content plan, one 15–30 minute strategy and analytics call, ongoing email support, and mid-quarter adjustments as your enrollment seasons shift.
This is strategic partnership, not content production. Your team executes. I give them a clear plan, consistent feedback, and a thinking partner who understands your organization.
Most clients move into this after completing the Strategy Package.
A Few Other Ways to Work Together
Onsite Day -- A full day of professional development and hands-on implementation with your team. Available after a strategy is complete.
Hourly Consulting -- Available on a case-by-case basis.
Custom packages -- Available. Please inquire.
What Clients Have Seen
Albuquerque Academy
Two-year engagement, main account and four auxiliary programs
Pine Forest Camp
Strategy Partner client since June 2026
"The biggest help Garin provided our team was giving us a lucid, clear path to content creation, along with a way to organize our thoughts and structure our social media approach."
-- Client, Albuquerque Academy
FREQUENTLY ASKED QUESTIONS
Do we need a full-time social media hire for this to work? No. Most organizations I work with don't have one. The goal is to build a strategy your current team can manage with the right structure in place.
What if our team is already stretched thin? That's usually the starting point. We focus on simplifying the approach and building a plan your team can realistically keep up with.
How quickly will we see results? Most organizations begin to see traction within the first few months. The strongest results come from showing up consistently over time.
Do you create content for us? No. I focus on strategy, training, and support. Your team creates the content. That's how this continues to work long after our engagement ends.
What's the difference between the Strategy Package and The Strategy Partner? The Strategy Package is a one-time project: a complete strategy, a content plan, and two follow-up calls to support early implementation. The Strategy Partner picks up where that ends. It's monthly support: fresh analytics, a new content plan each month, and a thinking partner available between calls. Most clients start with the Strategy Package and move into The Strategy Partner once the foundation is in place.
NOT SURE WHERE TO START?
Not sure where to start? That's what the discovery call is for. We'll talk through your current approach, your goals, and what's getting in the way, and map out what makes the most sense from there.