Your audience has moved on from the brochure, the print ad, and the open house invite. They're on social media. Are you telling your story there so they find you, learn to love you, and take the next step?
I'm Garin, a former educator turned social media consultant. I work with independent schools and mission-driven organizations to build social media strategies their teams can actually implement, with the guidance, structure, and support to do it confidently on their own.
Most Organizations are Already on Social Media
But being on it and using it strategically are two very different things. Without a clear strategy, a plan for your content, and a team that knows how to execute it, social media stays one more thing on the list that never quite gets the attention it deserves.
That's where I come in. I build the strategy, teach your team how to bring it to life, and work alongside you to make sure it actually moves the needle for the things that matter most to your organization.
Why It Works
Hiring a full-time social media employee is a big commitment. It means a salary, benefits, and hoping you find someone who actually knows what they're doing in this space. Most schools aren't there yet, and they shouldn't have to be.
That's where outside expertise comes in. I bring a level of social media specialization that is hard to find on a typical school staff, without the overhead of a full-time hire. You get an expert in the room, a strategy built specifically for your organization, and a team that knows how to execute it long after our engagement ends.
My background is in education. That means your team doesn't just receive a strategy. They understand it, believe in it, and know how to bring it to life.
REAL RESULTS, CLEAR STRATEGY
In April 2024, Albuquerque Academy brought me in to build a social media strategy for their main Instagram account. What started as a single engagement has grown into nearly two years of work together, now spanning the school’s main account and four auxiliary programs.
In the first year alone, the account saw a 251% increase in reach, a 100% increase in content interactions, a 2,000% increase in new followers, and a 6,900% increase in link clicks. Meta benchmarking showed the account outperforming peer institutions in both content volume and engagement. The Head of School also shared that applications and annual giving are up significantly compared to previous years.
These results came from showing up consistently with content that had a clear purpose, a defined audience, and a visual standard that reflected the quality of the school itself.
"Garin's ability to translate complex program goals into high-impact, creative strategies has significantly boosted our digital presence and engagement. I cannot recommend Garin highly enough for any school or organization looking to turn their social media channels into powerful engines for promoting their mission and growing their impact."
— Amy Eglinton Keller, Director of External Relations, Albuquerque Academy
HOW WE CAN WORK TOGETHER
Every engagement starts with a free 20-30 minute discovery call to make sure the fit is right and the approach makes sense for your organization.
From there, there are three ways to work together:
Social Media Strategy Package A complete social media strategy built for your organization, presented to your team, and supported through early implementation.
6-Month Strategy + Support Package Everything in the 3-month package, plus sustained monthly support, a mid-point audit, and adjustments based on real performance data.
Onsite Day A full day of professional development and hands-on implementation with your team. Available as an add-on after your strategy is complete.
Hourly Consulting Available on a case-by-case basis
Let’s Talk!
If your organization is ready to stop posting and start strategizing, I'd love to hear from you. Tell me where you are, where you want to be, and we'll figure out together whether working together makes sense. That first call is always free.